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The early “twittering” bird catches the wormQuickly changing society sees a connection between recruitment practices and SNS

SNS (Social Networking Service: an online service platform or site that focuses on building social networks or relations among people) is rapidly expanding its influence over Korean society with increasing sales of smart-phones.  Twitter, Facebook, Cyworld are representatives of SNS, and those sites facilitate real-time communication and exchange of information.  As the mainstream of social media is changing into SNS, many corporations have switched over their advertisement medium to SNS.  Samsung, LG, KT, CJ and many other major companies already have made accounts on Twitter or Facebook to communicate with their consumers.


E-Marketer, a market research firm in the USA, expected the revenue of Twitter's advertisement in 2011 to exceed 150 million dollars and 250 million dollars in 2012.  It added that the revenue from non-U.S. areas will  also increase from seven percent to ten percent of total revenue.
Many Koreans of different age groups between their twenties and fifties enjoy communicating with others by SNS.  Especially, SNS is most common with those in their twenties, according to Scotoss which is a strategic research company.  It said that more than sixty percents of those in their twenties have created accounts on SNS sites.


A college student twitter, ID @livehigh_sh, follows other twitters whose fields of interests are similar. She then shares useful information or trends about recruitment of those fields with others.  "I'm interested in economic ethics and CSR (Corporate Social Responsibility).  I want to discuss these issues with my followers on Twitter.  This gives me the chance to join in the discussion actively and positively," she mentioned.


A lot of job seekers recently use SNS for getting the latest and most accurate information about recruitment of certain corporations in which they would like to be hired.  Furthermore, they follow recruitment Twitters from corporations and actively seek additional information.  Samsung electronics, SK, Hanhwa S&C and other corporations frequently provide information and consultations to job seekers by Twitter and recruiting managers’ friendly reply to the thousands of Twitters who follow them.  ID @BongBongV, another college student twitter said, “I decided to follow Samsung electronics on Twitter because it was possible to find personal information about recruitment.  I am satisfied because I can easily get the answers from the recruiting manager.”

 
There are still many people in their twenties who do not use SNS to get jobs.  ID @rami1007 said, "I started Twitter to communicate with many unspecified persons and to get detailed information about obscure events that would not normally receive coverage in the mass media, but I don't use Twitter to be hired."  ID @sungleenz also said that he does not find recruitment information on SNS, but, he will administer his SNS if corporations consider applicants' relationship skills on SNS for main hiring specifications.


Career coaches advise job seekers that skill like using SNS is increasingly getting essential.  ID @Dakchi who manages a cyber cafe specializing in information of recruitment said, “It has not been seen yet that companies have investigated the SNS activities of their job seekers and have reflected on those results to consider their employment.  However, as our society has entered into the world of SNS, it is strongly expected that the style of employment will be coming sooner than expected.” 

 

Yun Seon-ju  besensible@dongguk.edu

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