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Post Reporters in 2010 Shanghai Expo

The Living Ocean and Coast

- 2012 Yeosu Expo promotion in Shanghai Expo

Kim Tae-hyang, Retired reporter 

kimtaehyang@dongguk.edu

More than 3 million people have visited the Korean pavilion at the 2010 Shanghai Expo.  In spite of bad weather, visitors were not deterred from the international festival.

All those who visited the Korean pavilion were able to get a preview of the 2012 Yeosu Expo hall with numerous multimedia screens showing video clips.

For more than 150 years, international expositions have contributed to improving the quality of human life by showcasing innovations and inventions that have introduced new epochs. The steam engine, telephone, automobile, Eiffel Tower, and TV all debuted at World Expos. The 2012 Yeosu Expo hosted by Korea will be a good opportunity for us to raise our own international status and show our great technology.

The main theme of Expo 2012 is ‘The Living Ocean and Coast.’ The theme promotes the coexistence of the ocean and humankind through preserving marine ecosystems, thus nurturing the Blue Economy, the green growth of the ocean.

Expo 2012 is dedicated to the planet’s health and the well-being of humanity by suggesting ways to find the engine of future growth in the sea as well as paths for the preservation of marine ecosystems.

Shin Hwang-ho, director for public relations of the organizing committee for Expo 2012, said “We expect 8 million people will visit Yeosu. I think most will be Chinese and Japanese visitors. For this reason, we are trying to promote the Yeosu Expo in Shanghai to spread the information to the millions of people who have already visited. Promoting in Shanghai can be the golden opportunity to attract foreigners.”

The 2010 Shanghai Expo and the 2012 Yeosu Expo are different in that they are ‘registered’ and ‘recognized’ respectively expositions respectively. Recognized expositions are smaller in scope and investments and generally shorter in duration: between three weeks and three months. As organizers must build pavilions for the participating states, each national building will have characters which are related with the oceans and coasts.

Until now, there have been four ocean-related Expos: 1975 Okinawa, 1992 Genoa, 1998 Lisbon, 2008 Zaragoza. Yeosu, however, will be the only expo that will deal with both the coasts and the oceans.

Among the Expo structures of Yeosu, the Big-O will be well-worth seeing.  The Big-O will be an off-shore exhibition area constructed on the water featuring an underwater sea walk, an ocean tower and a sea stage. Also the Expo Digital Gallery, a 600-meter-long futuristic avenue, will showcase avant-garde marine art. These structures and events will delight visitors with new and unique themes.

In order to hold the Yeosu Expo successfully, most officials in the organization committee have visited the Shanghai Expo and have taken important notes. One official said “I’ve been astonished at the huge size of this event. This Expo presents China’s near future.”

Cho Hyeon-hee, an information guide for the Yeosu Expo promotion hall in Shanghai, said “Many Chinese visitors like high-technology video and touch screens. They are also especially enthusiastic about our mascot, ‘Yeony’.”  Many say that Yeony is prettier than Haibao, the Shanghai Expo mascot.

With less than two years before the opening ceremony of the 2012 Yeosu Expo Korea, it has been very important to see the Shanghai Expo’s work in progress and visitors’ response to the exhibitions.  Our organizing committee should have all the skills and awareness to make sure that the Yeosu Expo is equally successful, if not more.

 

Chinese Squares Receive Unwavering Admiration from the People

- The key is 90% openness and 10% consideration toward people

Yun Sang-young , Retired reporter

letterbee@dongguk.edu

While the 2010 Shanghai Expo and the most famous China Pavilion are drawing a lot of people from all over the world, there exists another real China Pavilion that has been at the centre of Shanghai for more than 50 years.  It is called the People's Square, and is recognized as the political and cultural symbol of Shanghai.  The Post has taken a closer look at the People's Square in an effort to see the potential for the future of public squares.

It is 6 am early morning. The town is still dark. It is a bizarre sight that many people have started to gather in small groups at the People's Square.  Martial Arts enthusiasts in comfortable clothes learn from their teacher, and old men and women dance in pairs to the music from a small radio. To foreigners passing by, this is an extraordinary sight, but those at the square do not mind their glaring eyes.

Cheng Liang, the teacher of the Taiji Quan study group, has been teaching day and night since 1986 at the People's Square.  "I am invigorated whenever I exercise in the open area of this square with all fresh air," he said, demonstrating postures slowly.  When asked about uncomfortable looks from others, he responded, "Chinese people have been dancing and exercising since the birth of history. If other people look at us strangely, it doesn't matter, for what we are doing is for our good health."

Shuie, who is a dancer, is famous among the group for her love towards the square.  "I have danced with other groups in other public squares before but then I moved to Shanghai.  Nowadays, it takes me about an hour by driving a car to come and dance in the People's Square every morning from Pudong (the east area of Shanghai)."    

In the afternoon, the People's Square becomes full again with different groups of people. Men play janggi. Calligraphers write down Chinese characters with big brushes. Kindergarteners come on picnics. Many couples enjoy their time relaxing on benches.  The white doves scattered about the square add to the feeling of relaxation and comfort.  The People's Square is loved by many citizens so that it deserves its name.

There are many other squares in most cities in China, named after celebrities such as Lu Xun or Renmin (People). China has a highly developed culture of squares as much as in Europe.  All streets and cities have been developed based on these squares.  For example, the Dalian City has almost 30 squares including squares of 2.7, 3.8, Hangman, Chungsan and Seungli. 

What is the secret of the beloved squares of China?  Koreans are raising this question and they realize they too have their own culture of squares, like at City Hall or Kwanghwamun. 

In his book Squares of Europe, Squares for Europe, Franco Manquzo provides us with a useful insight into the causes of beloved squares.  "A square is attractive when it is 'empty'.  A square is identified not by physical space but by people and their activities in the square.  The vitality of a square is deeply rooted in the spontaneity and creativity of civil community; conversely, no matter how a square is beautifully built and decorated, the square without people cannot surely be 'a square'."             

The spontaneity and creativity may be the reason why Koreans feel a sense of incompatibility with the lively sights of the People's Square.  People can barely breathe in Korean squares, which are often packed with things such as artwork and sculptures, moving in and out with busy schedules.  "We feel freedom at this square and there are no policies here at the People's Square", said a People's Square official.  "People just come by themselves to this open place." 

The only business the city has here is to facilitate the squares with security, gardens, trees, and to control the doves.  This is why we say what makes the People's Square is 90% openness and 10% consideration toward its people. 

 

 

A Variety of Technical Exhibitions

Choi Jung-youn, Retired reporter

lillasgo@dongguk.edu

World Expos demonstrate new advancements in scientific technology. One of these you might like to check out is the Shanghai Expo 2010.

At the Shanghai Expo complex, many modern vehicles such as fuel cell, electrical and super condenser cars will be on display. These are all environmentally-friendly vehicles without exhaust gas. Presently, at the Expo complex, about one-thousand and eighty cars are exhibited. Because these cars produce zero carbon emissions they will be safer for the environment. They are also much quieter and drive very smoothly.

Also at the Expo, the Lighting of City Optimization Fulfill Zone has five permanent buildings at the complex made by LED (light emitting diode). This is the largest LED model district in the world. Compared with ordinary light bulbs and fluorescent lights, LED uses much less electricity. LED does not use filaments so that low-heat is produced and less energy is required to make them work. For these reasons, LED is very popular in Korea. Forty-two thousand LED lights create an atmosphere that floats over them.

Another hot issue at the Expo is 3D (three-dimensional) technology. Many countries’ pavilions offer the technology and are making heated competitions. TERUMO in Japan is one example with which many people are very impressed. At Tech-Zone in the Korea pavilion, you can experience firsthand 3D tech as well. There are two LG 3D TVs and two SAMSUNG 3D TVs. "If you stand at a fixed position and wear these glasses, you can see 3D images of Korea with audio. In Korea 3D TVs have been quite successful but they are quite new to China. The Chinese are very amazed," said the Korea pavilion assistant. “The best thing is the sharp picture," said a Chinese university student experiencing the 3D TV technology in the Korea pavilion.

The slogan of the Shanghai Expo is "Better City, Better Life". It aims to show how scientific techniques exhibited at the Expo complex will enrich our lives in the future.

 

 

 

42th Retired reporters  dgpost@dongguk.edu

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