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Thursday,December 8,2022
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The 'Pharm-MBA' course, DU is firing the first shot in Korea

For the first time in Korea, DU is establishing 'Pharm-MBA', one of the courses of the MBA program related to pharmacy, beginning this September. The Graduate School of Management is initially opening 'Pharm-MBA' to blend two different studies, Pharmacy and Business Administration. The course is set to provide students of the College of Pharmacy and Natural Sciences with management knowledge and medical-specialized lectures.


A student of 'Pharm-MBA' will receive a Pharmacy MBA degree after 4 semesters. The program is targeted at the managers of hospitals and pharmacies, industry marketing directors, factory managers, and founders of pharmacies presently working in the pharmacy industry. This year the Graduate School of Management ultimately selected 20 students.


Yang Dong-hun, director of the Graduate School of Management, said, "recently there have been a lot of changes not only in the medicine manufacturing environment but in medical markets. DU established the course because the school considered that students should have medical knowledge and also management minds."


The MBA program will satisfy the demands in the theory and practical education of the medical industry such as marketing, production process and quality control. The course will be taught using general theory and actual work needed in performing general medical tasks for workers in the Korea Food and Drug Administration (KFDA), the Ministry of Health and Welfare, the Health Insurance Review Agency, and the National Health Insurance Cooperation.


The curriculum consists of basic required subjects and specialty subjects. The basic required subjects contain business strategy, marketing theory, financial management, production and operations management, and so forth. The specialty subjects include strategy of pharmacy management, medical supplies marketing, management of medical industry technology, medicine and society, and so on. The class will be held on Monday, Wednesday and Friday nights. Additionally, optional subjects include business ethics, management strategies, theories of employment relationships, brand administration, finance theory and 27 other subjects.


A professor of the Graduate School of Management, Kwon Kyoung-hee, said, "the Pharm-MBA will provide students with the theoretical basis to make the medicine, manufacture it, and rationalize business."
Also, she noted "the courses will let students realize the global marketing know-hows to sell national medical supplies to the world market. Korea is relatively behind when it comes to combining pharmacy and management. For example, in America about 40 colleges are already teaching the Pharm-MBA courses."
Altogether the course has 15 subjects and has 45 graduation credit requirement. The school will also support students by offering various benefits such as a tour of inspection abroad, a scholarship program, and an exchange student program during the summer and winter sessions.


Park Sung-yeun  tjddbs1104@nate.com

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