As a result of analyzing big data in December 2022 by the Korea Corporate Reputation Research Institute, Dongguk University obtained the 7th place result.
The Korea Institute of Corporate Reputation has analyzed brand big data reputation for universities loved by domestic consumers. The university brand reputation analysis analyzed 222,783,986 brand big data from November 9th, 2022 to December 9th, 2022. Compared to 186,766,029 university brand big data in November, it increased by 19.29%. The brand reputation is divided into participation value, communication value, social value, market value, and financial value. The university brand reputation index analyzed consumers’ digital behavior as participation index, media index, communication index, and community index through reputation analysis algorithms. It also included a channel evaluation conducted by a consumer committee member of the Korean brand monitor. The Brand Reputation Index finds that consumers’ online habits have a great influence on brand consumption, and can measure negative evaluation of brands, media interest, consumer participation and communication, and social conversation.
In December 2022, Dongguk University ranked seventh in terms of brand reputation, including Seoul National University, Korea University, Yonsei University, Kyunghee University, Sungkyunkwan University, Chung-Ang University, Dongguk University, Konkuk University, and Hanyang University.
Although universities with higher university brand reputation cannot be said to be good universities, it is one of the factors used to evaluate good universities, so the Dongguk Post hope Dongguk University will achieve better results in the future.