동국포스트

Wednesday,September 18,2019
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Beauty and no beast
There is a commercial for a brand-new cosmetic; its copy says that beauty is power. Cosmetics and clothes for women always promise rejuvenation with radiant skin and sexual attraction that can empower their potential customers. This is a society that we live in. Famous social figures scream out loud that beauty is a vital asset so you should go out and buy beauty products that give you a smaller face, wrinkle-free skin, slimmer body shape, and ultimately a better and different you. However, does that ever work? If so, there shouldn’t have been a new cosmetic store under construction in my neighborhood,. It is almost impossible for ordinary people to become Lee, Young-ae or Jeon, Ji-hyun by simply wearing make-up. Despite its false promises, many women still wait in a line to pay for a new lipstick in their hand. What makes people open their wallets is not the magical effect of a product but the unconscious and undeniable notion that the beautiful benefit. Although I am one of the typical women who want to be more beautiful, I firmly disagree with the assumption that beautiful people should have an advantage over ordinary looking people, which should not be an implicit social permission as well.
First of all, it requires on objective standards and definition of beauty that everyone can agree on. What iI consider as an aesthetic object can be a complete trash to others. The meaning of beauty depends on one’s taste and preference according to Immanuel Kant and Pierre Bourdeui. People make a judgment on the beautiful and the ugly by their own feeling, or intuition. This means that no one is qualified for the ideal beauty. Some might argue that there are definite criteria on which philosophians and aestheticians have insisted-balance, harmony, and proportion such as a golden ratio. However, not many people would agree that a perfectly symmetrical face is beautiful because this only can happen to those with the Down’s syndrome. Also, who decides who is beautiful or not is controversial. For people have different perception of beauty, as mentioned above, to make an agreement that a specific person is beautiful is nearly infeasible. Therefore, the assumption is practically unable to be practiced.
Moreover, there is no proper reason for the beautiful to have any kind of advantages. Thesedays, people usually say that looking good indicates how deligent a person is. Even though a good looking demands efforts, it does not have a direct link to one’s personality, especially diligence people are born with different figures and traits and some of them are permant. I did not choose to be tall and many other Korean males did not mean to be under 180cm. A young college student mentioned on TV that boys under 180cm are losers. The average height of Korean males in their 20, is 173cm, which makes more than half of twenty-something males losers. The physical appearance has a subtle relation with what people wish to look like and how they should be treated in society. Being taller than others does not mean being more prestigious than others. It should not be. It goes the same to those who are considered to have a somewhat better looking. Thus, it is unreasonable to give benefits to beautiful people even when the entire world has come up with a uniform standard of beauty.
Every year, the number of tourists who are scheduled to have plastic surgery in Korea is on the rise. They want to a V-line on the Jaw, a sharper and higher nose from profile, and a curvier waist line. I become a ritual for girls to get a plastic surgery as a graduation gift. However, I do not see anyone who is beautiful from my perspective and who deserves to be treated with a special core. Rather, I want to ask them for whom they are doing it and why. I love cosmetics, clothes, shoes, and anything that, I think will make me look better thus enhance self-confidence. And I do so because I love myself. If anyone still says that the beautiful need to have an advantage over the ordinary, I will say that those who care for themselves are the ones who deserve the benefit of satisfaction of who they are and what they look like. No one is to judge who is beautiful or not and what advantages the beautiful should have. Beauty is not a social authority but a potential within oneself.

Kim na-yeon  .

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