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Saturday,December 14,2019
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Design is Air

Arrrrrrrrrrrrrng!!!!  What is this sound?  This is the name of the Seoul Design Olympiad(SDO) 2008’s mascot.  This cute character was inspired by Hatch, an imaginary animal in Korea.  The City of Seoul have held SDO from Oct 10th to Oct 30th. The SDO is a comprehensive design event prepared by the city of Seoul.

The SDO 2008 is organized into four parts; Conference, Competition, Exhibition and Festival.  The SDO Conference is a place for international design exchange.  Designers, educators, enterprisers and city planners from around the world have come to discuss the present and future of design.  Patric Schumacher, Daniel Libeskind, Ross Lovegrove and other famous world specialists have also been invited to make lectures for this conference.  The SDO Competition have been held to promote new talented designers.  Selected designs and ideas will be considered for Seoul’s urban planning.  The SDO Exhibition is the place to show international design trends through creative artworks by domestic and foreign designers. 

One of the four parts in the event is the Seoul Design Olympiad Festival.  The festival is the best way for foreign designers to get familiar with Seoul design by helping them to see, hear, touch and feel the style of the Seoul.  Now, let’s go to the SDO Festival and feel the design of the Seoul with the Post. 

1. Love Art Project
At the front of the Jamsil Sport Complex, there were big heart-shaped sculptures.  These sculptures were made by the disabled together with professional artists so they could understand and feel a part of their dream.  Sculptures were first displayed at the Seoul N-Tour, and then were moved to the Jamsil Sport Complex.  “They are very beautiful! I’m surprised that these sculptures were made by the disabled.  Through this exhibition, I could feel the love in our society.”  One visitor said. 
2. The World of Life Design
Many people have been looking at something interesting.  What is it?  It is a tattoo design booth.  One fireman has been tattooed with a dragon on his arm.  “Where can I get a tattoo like this?  Here, I can tattoo this gorgeous dragon for free!!!”  he says.  There are also many exhibitions like; Chalk Art, Making Our Own Book, Paper Design, Making T-shirts for Family and so on. 

3. The World of Delicious Food Design
“It looks so delicious!!!  I want to eat everything.  How can you make these foods?”  One little child shouts.  This is the world of delicious food design.  There are lots of food designs made by university students.  The food design exhibition is organized for the purpose of showing student's abilities to visitors. The exhibition has been an interesting sight.

4. Bubble Bubble Zone
Have you ever made such a big bubble?  Many visitors can see and make bubbles at the Bubble Bubble Zone.  Using hands and ropes, visitors make bubbles of various shapes and sizes.  Teenagers really like making bubbles.  Another bubble show, 'The Weird Bubble Design Show', have been performed at the festival square.  The show has caught the attention of many visitors.

The special exhibition-Zaha hadid with Patric Schumacher is particularly worth seeing.  Because this is the very first Asian exhibition of the first female Pritzker Prize winner and designer of Dongdaemoon Design Plaza & Park.  The colors of exhibits are very impressive.  Visitors are fascinated by the mix of futuristic colors with the natural shape of nature in these exhibits. 
The main stadium of Jamsil Sport Complex is decorated with 1,500,000 pieces of recycled plastic which has been collected by local community.  This is the largest ‘Junk Art’ Exhibit in the world and has had significant meaning in that all people could work together to create it.

Many people visit the SDO 2008 but few foreign visitors can be seen at the exhibition.  Although the SDO is a meaningful international design festival, the city of Seoul is not prepared well. 
The International Council of Societies of Industrial Design (ICSID) announced on October 20 Seoul would be the winner in the WDC 2010 competition. “World Design Capital Seoul means that Seoul is becoming an important cultural city. Even people who don't understand the value of design can still understand the design policies of the government through these exhibitions.” said Kim Hong-il, a WDC Seoul 2010 commissioner and Dongguk university professor.

Kim Tae-hyang  kimtaehyang@dongguk.edu

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