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Tuesday,July 23,2019
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Color-Image Consultant
   
 
   
 

These days we use the word 'image' very often.  What do we mean by using the word 'image'?  Do you have your own 'image'?  What do you want your 'image' to be?  To satisfy your curiosity, the post met Kim Hyo-jin, one of the first color-image consultants, to ask about personal color, image and her job.
"Before talking about one's image, we should know what a personal color is", says Kim.  A Personal color is the color he/she is born with.  Just as people are born with their own appearance from their parents, personal color is the color that were granted from their parents when they are born.  "People should know their personal color exactly even before doing so called 'image making'", says Kim.  We will talk more about personal color later in the interview with examples of entertainers. 
The following is the interview with Kim Hyo-jin, color-image consultant.
 


The Post: The word 'color-image consultant' is unfamiliar to students.  Can you explain it in detail?
Kim: Basically, image consulting is changing one's image.  Changing one's image can happen in many ways like changing facial expressions, hair styles, fashion styles and so on. 
The term 'color-image consulting' is color plus image consulting.  Then, what do you think is the starting point in changing a person's image?  When we are consulting image, we have to see clients in a objective view.  Consultants have to try making one's image according to scientific and systematic ways.  This scientific way is how to make people understand their weak points and help them to find suitable images. In making clients find their weaknesses, color takes an important part and that is the reason I am called as color-image consultant. In fact, color consulting is one of the newest introduced jobs.  And If people find their personal color, they will be able to find the image they want-personal color, hair style and fashion. 


Kim divided personal color into four parts, according to four seasons. (Spring, Summer, Autumn, Winter)  For students' understanding, Kim gives some actresses as examples of each season. 
Spring: (Examples of entertainers) Yoon Eun-hye, Kim Won-hee
Traits: People whose personal color is 'Spring' would look lively, fresh, vivid, and full of life.
Summer: (Examples of entertainers) Lee Young-ae, Son Ye-jin
Traits: People whose personal color is 'Summer' would look elegant, natural and graceful.
Autumn: (Examples of entertainers) Choi Myung-gil, Kim Mee-sook
Traits: People whosepersonal color is 'Autumn' look sexy, classical and luxurious.
Winter: (Examples of entertainers) Hwang Sin-hae, Kim Nam-joo
Traits: People whose personal color is 'Winter' look sophisticated, dynamic, dramatic and charming.


The Post: What made you become color-image consultant?
Kim: From middle school days, I have dreamed of becoming a designer.  It has never changed.  I majored in fashion design at a university.  After graduation, I worked as a coordinator and a reporter in a wedding shop.  After one and a half year, Korea underwent an economic crises in 1998.  So I moved to cosmetic company until 2005.  At the cosmetic company, I lectured about makeup and color related cosmetics.  What I did in the cosmetic company was closely related to the job I am doing now.  'Kim Hyo-jin color-image consultant office' began just over two years ago.  Even before I was working as a color-image consultant, I was interested in image consulting especially in using coloring because color-image is different approach than the rest of the image consultants.  Although I am now called a color-image consultant, I do not use only color for clients' image making but also, fashion styles, psychological ways and behaviors to change their image pattern and to make a new image frame for them. 


The Post: Are there any difficulties working as a color-image consultant?
Kim: I think my job does not have any particular problem or difficulty compared with other jobs.  Since I am working with other people like clients and colleagues, I sometimes get stressed.  But it is not serious.  Rather I have more serious difficulty about management.  It is 2 years since I started this job as an owner.  Now, I am thinking how I should develop PR (Public Relations) for my work to attract my future clients and young people who are interested in this field.  So I try to visit as many universities as possible and promote this job and lecture about image making.  Fortunately, I think, there are more advantages and good points in my job than ordinary jobs. (Laugh). 


The Post: Then what are the good points you think?
Kim: People are curious about this job and what we are doing.  That is the very point that what I am saying as a good point.  I hope that I will become the number one in this field if I do my best.  However, being the first and the best is sometimes tough even though you may think it would be easy if you have no competitor in a field. 


The Post: Have you felt any difference after working as a consultant?
Kim: Not really.  It is almost the same work  I used to do.  I taught  people how to do make-up in the cosmetic company and what I am doing now as a consultant is very similar.  One difference is that, when I was working in a cosmetic company, I had to talk in front of many people but now I do one-to-one support that I feel takes more responsibility because I have to fully change every client even in a short time. 


The Post: How many people are working as a color-image consultant in Korea? 
Kim: There is no color-image consultant in Korea except me.  In Korea there are colorists, who have to take a national exam.  It has been for six years.  There are many similar occupations related to color and image.  Also many parts of industry need colorists such as architecture, interior design, environment, city planning, fashion and even in psychology.  However, some consultants are doing the same job as I do but they are called by different names.  So I cannot tell you with the exact number how many color-image consultants are in Korea. 


The Post: What is your dream as a color-image consultant?
Kim: We say image making in every aspect of our life, which means it is an essential part of our life.  I think one's identity is image making.  People after their twenties need to make their image in order to live in society and that means almost everybody will be my future client.  Personally, I would like to work in broadcasting.  However nowadays there are fashion coordinators and stylists who are taking responsibility of entertainers' image and fashion.  If image consultants would do what fashion coordinators are doing now, writers and producers of a program would find it easier to work and feel less burden.  And it is also the same in dramas and movies. 


The Post: Is there anything you would like to say to DU students?
Kim: Actually I have been to DGU and had a lecture about image making for the future employees.  Companies prefer employees who are bright, creative, friendly and who can work responsibly.  So students have to think about themselves to be qualified.  Knowing your aptitude is also an important point.  Employers look at interviewees' appearances and images first in every interview.  They guess their future employees' past life, characteristics like if they are optimistic or pessimistic and if they are innovative or not when in new situations.  So students who want to be employed in their dream company have to bear this in mind.  Lastly, I hope good luck to everyone!

You Sunhee  sunheeyou@dongguk.edu

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