These are the acccessaries you can use while making a mask strap.
/Photography by Park Ji-won
On April 11th, 2020, the following statement at a regular briefing by the Korea Disease Control and Prevention Agency (KDCA) became a hot topic. The briefing said that the world before COVID-19 would never return, so in a completely different world, quarantine actions to block and prevent the risk of infectious diseases in our lives will be daily lives. People who are realizing various changes might find the Post-Corona Era uncomfortable. However, it has become a reality that must be accepted. Now, it is necessary to pay attention to small and large changes and prepare for the future.
New daily lives are emerging
After the Novel Coronavirus appeared, mentions of the keyword “Daily” online sharply decreased to 7.47 million in the first quarter of 2020, compared to 14.45 million in 2019. Individuals minimized outdoor activities due to social distancing. Moreover, events or meetings expected to gather a large number of people such as graduation events, have been naturally canceled or postponed. Daily life worth sharing decreased after COVID-19.
COVID-19 significantly affected many parts of our daily lives. People who wanted to solve their stagnant desire for consumption focused on buying things to decorate their home. Spending more time at home naturally made people get interested in adding specialness to their private place. Therefore, “Home decor” became a hot topic after the outbreak of COVID-19. Statistical data also shows that consumption of interior accessories such as furniture, lighting, and decorative items highly increased.
Jung Da-eun, a sophomore of Yonsei University, said, “Since I could not go to school due to COVID-19, I spent most of my time at home. During the examination period, familiar spaces were especially boring to me, thus I had hard time concentrating on my work. Therefore, I looked for some home decor products to make difference on my desk. After giving a point on my desk with a new home decor product, I felt much better."
Moreover, a new type of service called “Untact” emerged. Untact is a newly coined term in Korea combining “un” and “contact.” It literally means “do not contact.” This service was made to prevent infection by avoiding unnecessary contact. The “Smart order service,” which is used in several restaurants or cafes is one of its examples. If you pre-pay for food or beverages with the application, the order information is delivered to the store. Then, the buyer picks up the food within a few minutes. This service helps individuals minimize the time spent in an enclosed place. Another example of an untact service is a “Self black-and-white photo studio.” Unlike ordinary photo studios, the person himself/herself presses the remote-control button to take pictures. This studio is available after personal reservation. As a result, it is very effective to avoid unnecessary contact.
Unlike before, mask accessories or decorations gained popularity. To add a difference to the mask that became a daily necessity, new items such as a “mask strap” or a “mask case” appeared. Mask straps that reduce the risk of contamination or loss, have recently been produced in various designs. It has now become one of fashion items. It can be produced from easily available materials such as sneaker straps to making kits, which have been commercialized nowadays. Therefore, interest in making one’s own unique strap increased. Many more designs of mask cases are also purchasable.
Marketing strategies are changing
COVID-19 has not only influenced our daily lives, but also made a big difference in companies’ marketing strategies. As people’s consumption pattern has changed, it became necessary for companies to rebuild their marketing strategies.
The lodging industry is one of the industries highly influenced by COVID-19. After the outbreak of COVID-19, “Staycation” became a new trend among people. Staycation is a combination of the word “stay” and “vacation.” It indicates the current social phenomenon of spending a vacation near home. Due to the anxiety of COVID-19, there has been an increase in area-centered travel to relax emotionally by visiting hotels or resorts close to where they live. After facing these changes, companies presented new marketing with keywords of “Safe,” “Healing,” and “Clean” to attract consumers. Also, some adopted a self-check-in kiosk to reduce waiting times and face-to-face interaction with staff. Moreover, lots of promotions were also held. For instance, “Yanolja,” the global leisure platform company, conducted an O-quiz event that provides 100 percent payback to the first users of 2020 among the correct respondent.
Likewise, the film industry has suffered a great wave. Some movies’ production briefing sessions were held online since there could be a high risk of infection when a large number of people gather in a crowded place. For the same reason, the number of people visiting the movie theater also decreased. This caused movie officials to reconsider releasing movies at the cinema. Therefore, several movies were released in various forms afterwards. Video On Demand (VOD) is one of them. It is a service that provides content at a desired time through a network connection. The film industry had some positive reactions to VOD screenings. For example, the movie “Trolls World Tour (2020)” was screened on VOD and recorded the highest VOD opening record.
Moreover, a movie using the Over The Top (OTT) service appeared. It refers to a service that provides media content through the open internet. Streaming movies became available on Netflix, Watcha, and Wave. Netflix is even planning to release some movies exclusively.
The altered communication and transaction methods due to COVID-19 have caused new trends to emerge. Through this pandemic, we learned that there may be unpredictable variables in our future society. Now, it is necessary to realize that every change we face is a clue to the future. We must respond sensitively and prepare for the upcoming future.
Park Ji-won firstname.lastname@example.org
<저작권자 © 동국포스트, 무단 전재 및 재배포 금지>